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‘Alpine Climb’ ice buggy racing could become a thing

Would you watch nutters race up a snowy mountain at dusk? So would we – and if everything goes to plan we might all get the chance.

British entrepreneur Alex Ledger is trying to secure funding for his pitch known as The Alpine Climb, which would see professional race drivers ascend ski pistes in bespoke rally buggies with big engines in a ‘race against the mountain’.

The idea has been entered into Virgin mogul Richard Branson’s Pitch to Rich contest, which has a first place prize of £150,000 and a year of support from Virgin StartUp to help get the idea off the ground.

The winner will also get 12 months of telecoms, an unlimited travel pass on Virgin Trains, membership at The House of St Barnabas in London, financial services help and a place on the Accelerator Network programme. Two runner-up prizes of £50,000 are also available.

If Ledger wins Branson’s backing, he plans to secure the resorts in order to launch the series in 2016 without relying on media rights and sponsorship. Each event will be broadcasted around the world.

This is the latest in a number of ventures undertaken by the self-confesssed ‘lunatic’ and adventure sports enthusiast, including SkySchool – Europe’s leading paramotoring school – and Flying for Heroes, a charity initiative that helped eight wounded service personnel go on a 1,000km expedition across Kenya.

The video pitch gets out gears going. Give it a watch, let us know your thoughts and, if you really like it, consider chucking Ledger a vote in the Virgin Media Business competition.

The Alpine Climb Promo video


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