Plans for recommendations were revealed earlier this month at the DTG Summit 2013 in London. Channel 4 wants to make the 4oD experience ‘more personalised’ and will do so by asking subscribers to add details such as their location in order to recommend programmes.
Shows that are popular or trending in your area for example might be recommended to you, alongside programmes similar to ones you’ve watched previously on 4oD. As well as this, Channel 4 wants your postcode to keep you in the loop ‘about relevant Channel 4 events in your area that you might be interested in.’
Adverts are part and parcel of the 4oD experience. We don’t like having to sit through them (who does?) but if this means Channel 4 can make some more cash and make 4oD better we’re all for it. Just release it on Free Time from Freesat already guys…
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