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TalkTalk at Work: What an ISP spends £100 million on

TalkTalk has released an infographic highlighting its commitments to improving its customers experiences. 

Even though the UK’s fourth largest ISP has raised some eyebrows with line rental increase, it’s worth knowing where that money is getting and what TalkTalk is doing to improve things. 

It’s dedicating £100 million to making sure that its customers are using the latest routers and its Bright Sparks engineers are stopping by to optimise everyone’s home networks. 

TalkTalk at Work: What an ISP spends £100 million on
You get what you pay for: What TalkTalk spends its spare cash on

So far, over a million free router upgrades or replacements have taken place and Bright Sparks teams have called in over 40,000 times. 

Tristia Harrison, commercial director at TalkTalk, said: “We are committed to making our broadband even faster, safer and more reliable. We are really proud of the work we have done so far and of everybody at TalkTalk, who has worked so hard to make big changes to improve our broadband service. We will continue to invest further to make our customers broadband experience even better.” 

Last year TalkTalk announced plans to up its game in the customer services department. Historically, Ofcom has ranked the ISP poorly in this department but it looks like TalkTalk’s efforts are starting to pay off. 

The infographic also shows that now 1.2 million TalkTalk homes are using the HomeSafe parental internet filter. Over 95,000 UK homes have signed up for TalkTalk’s fibre-based broadband services, which provide download speeds of up to 76Mbps over BT Openreach’s FTTC (Fibre to the Cabinet) connections. 


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