Chief executive Vittorio Colao has announced that Vodafone is working on delivering a range of TV options to subscribers.
Speaking at Mobile World Congress, Colao said that Vodafone is working on a ‘good bouquet of content,’ but didn’t hint at what that might mean.
So far, all we really know is that Vodafone will launch new services early this year. The official line from Vodafone’s spokespeople currently is: “Vodafone UK will roll out residential broadband services from Spring 2015.
“The service will be based on Vodafone’s existing fixed infrastructure, which with more than 20,500km of fibre. Additional coverage will be provided through wholesale and co-location. We will provide specific details nearer to the launch of the service.”
It’s thought that Vodafone will be able to reach over 50 per cent of UK homes with, which is roughly equivalent to Virgin Media’s cable footprint. At the moment.
In the past, Colao has refused to talk about whether or not Vodafone will bid for broadcast rights to live Premier League games. Sky and BT recently splashed out a combined £5.136 billion for the next three seasons, so unless this Ofcom investigation can unlock rights to those ringfenced 3:00pm kick off games, it’s not clear what Vodafone could hypothetically bid for.
It’s thought that Vodafone could build on its existing brand relationship with Sky and offer customers discounted access to Now TV services as it’s done in the past for mobile punters.
Vodafone is still offering a good deal which can see you get up to two years of Now TV Entertainment Passes for no extra cost. In other words, that’s seasons 5 and 6 of Game of Thrones for free.
Vodafone is also offering 4G Red punters a £5 off Chromecasts – and it just so happens that the Now TV iOS and Android apps are Chromecast-compatible.
The makings of a Vodafone broadband-TV-mobile bundle are already there.
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