Apple, as we all know, loves numbers. Every quarter, they share that love with us by releasing very large numbers and important statistics. Here are all of Apple’s numbers for the fourth quarter:
- Quartely revenue was $37.5 billion, generating a net profit of $7.5 billion.
- Apple sold 33.8 million iPhones in total, along with 14.1 million iPads and 4.6 million Macs.
- Gross margin was 37 percent, a slight decrease from 40 percent during the same period last year due to lower margins on products like the iPad Mini.
- The iPhone’s average selling price was $577, a new low. That essentially points to increased interest in Apple’s cheaper handsets, such as the iPhone 4S and iPhone 5. The company doesn’t break down exact sales numbers, however.
Tim Cook dropped a few nuggets of information as well. Apple’s CEO reaffirmed that the iPhone 5C was never intended to be an entry-level device, with the phone firmed intended to be a mid-range offering. That seems to be the case in the United States, but the handset still seems too expensive in Europe.
Cook also hinted once again that new products categories will be announced sometime in 2014. More specifically, the CEO said that there will be products “in areas where [Apple does] not participate today”. A smartwatch seems like a safe bet, but maybe that mythical Apple television will finally make an appearence too.
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