Microsoft has partnered with wireless provider The Cloud to offer fee WiFi to passengers at a number of train stations in the UK.
The deal will mean that, for the next month, passengers will get completely unrestricted access to the internet from the smartphones, tablets and laptops while at the train station.
The month-long campaign will see Microsoft-branded free WiFi available to commuters in selected Network Rail stations, as well as branded advertising on the WiFi landing pages in First Great Western, London Overground and Greater Anglia stations.
Read Recombu Digital’s guide to The Cloud’s public WiFi network
The free WiFi is part of Microsoft’s promotion of its subscription-based Office 365 service. Currently, The Cloud offers 15 minutes of free internet access to passengers each day. From March 25 to April 24, WiFi will be completely unlimited.
Users can access information about Microsoft Office 365 via a button in The Cloud’s Content Portal. The Content Portal brings the latest Sky news, Sky sport and travel information to users when they log in to the WiFi service.
Philippa Snare, chief marketing officer at Microsoft UK, said: “This campaign is designed to help commuters tap into new ways of working. The mobile workforce is constantly growing and, as such, so is the need to access mobile internet.”
“Having free WiFi available is key to this because it enables people to get online quickly and easily as they travel. Simply put, our aim in sponsoring unlimited free WiFi is to ensure users are able to work from anywhere – in the office, at home and in between.“
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