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Amazon guns for iPad Mini in new ad

Amazon has gone on the warpath against Apple over who has the better small tablet.

While the new iPad Mini may have sold out its initial launch stock, Amazon put up a page on its website claiming its Kindle Fire HD offers “much more for much less”.

The ad on the homepage compared the two tablets following the iPad Mini launch and slammed the iPad Mini for having “standard definition, low-resolution display.”

IT also marked out the iPad Mini for having a mono speaker compared with the stereo speakers that the Kindle Fire HD sports. It also talks up the much lower price of the Kindle Fire HD at $199 compared with the Apple iPad Mini entry price of $329.

The page also featured a quote from gadget blog Gizmodo calling Apple “ballsy” for charging more for a display with a lower resolution than its rivals.

Gizmodo said at the time that Apple’s “7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.”

Amazon also said that the Kindle Fire HD “watch HD movies and TV” as a feature, and “No HD movies or TV” on the iPad mini, which may prove Amazon’s undoing as both tablets could download and play HD movies.

Apple released the iPad Mini in response to the growing market for smaller tablets. Before his death, Steve Jobs said that Apple would not make a smaller tablet but apparently relented on that decision in the months before his death, according to emails bought to light in Apple’s court case with Samsung.


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