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In-store WiFi coming to UK supermarkets this year?

It won’t be very long before you’ll be able to log onto WiFi at all the major UK supermarkets. According to an industry source within the next 12 months, Asda, Tesco, Sainsbury’s and Morrisons are all rumoured to be launching WiFi in stores beyond a trial.

Sainsbury’s is trialling WiFi in four stores: Crayford, Stanway, Lincoln and Heaton Park, following a 5-year deal with BT bring broadband to all its stores. Morrisons customers can log in in cafe’s in nine selected stores.

Asda is trialling WiFi, but couldn’t confirm exact details of future plans, stating it wanted to :’”keep details under wraps until we’re confident which bits our customers like best”.

Tesco has already introduced WiFi into it’s Tesco Extra Stores with 13 locations in London, six in Birmingham and eight in Manchester now offering free WiFi for Tesco Clubcard customers. Non Clubcard customers get just 15-minutes of browsing time.

At the moment we’re not sure whether Sainsbury’s, Asda and Morrisons will follow Tesco and require you to have a loyalty card before using the WiFi.

We welcome the idea of WiFi in supermarket – it will be useful to check ingredients and update FourSquare with your exciting shopping news. But supermarkets are already full of slow people pushing trolleys, give them free WiFi and for the impatient shopper, it could become painful.

Soure: Brand Republic


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