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Lovefilm coming to LG Smart TVs in the UK

Lovefilm has announced that its bringing its video streaming service to LG’s line of Smart TVs in the UK. Boasting over 70,000 titles, the app will arrive on LG Smart TVs later this year, including the Google TV, announced at CES.

The app will allow you to manage your rental lists, search for new movies and read reviews. Using LG’s Magic Motion Remote, you’ll be able to flick through your lists with gestures and movements (a la Wii Motion Plus) instead of using buttons.

Lovefilm recently-launched streaming-only service which, priced at £4.99 a month, is a hair cheaper than Netflix’s recent £5.99 offering.

Simon Calver, CEO of Amazon’s Lovefilm said in a statement: “With this latest platform launch we are strengthening our penetration into the living rooms of UK consumers, bringing instant entertainment to more homes than ever before. With every new platform launch we take another step towards our goal of being available to as many people, in as many ways as possible.”

You can already watch rented movies online with the Lovefilm Player on your desktop, through your Xbox 360 (with your Windows Phone) and PS3 and there’s iOS and Android apps as well.

Head of LG Smart TV Stacey Seltzer said: “We are very excited to add Amazon’s Lovefilm to the already extensive range of content on LG’s Smart TV platform. LG’s Smart TV provides a powerful new offering in home entertainment and we have invested significantly in this technology. Working with Amazon’s Lovefilm is further proof of LG’s commitment to providing customers with the best possible service.”

No timing for the release has been mentioned as of yet; we’ll keep you posted when we hear more.

Source: LG Blog


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