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Samsung leading the push in AMOLED technology in 2012

Apple’s Retina displays well and truly throw the gauntlet down when it comes to top notch pixel density and colour reproduction, but display gurus Samsung are more than experienced in display technologies all their own, even taking over production of the iPad 3’s Retina display based on their ability to meet the insatiable demand for the new tablet.
iphone display Samsung aren’t giving away all their secrets however and are aiming to ramp up production of AMOLED-based technologies in 2012 not just in mobile, but in the TV market as well. The much anticipated Samsung Galaxy S3 is expected to use some form of Super AMOLED Plus display offering a pixel density well over the 300ppi mark, which presumably will sit around that of the iPhone 4S‘ 330ppi, despite the fact that the S3 will utilise a far larger display size, expected to be between 4.6″ and 4.7″.

AMOLEDs are beneficial not just for their ability to display true blacks, but also in their skills concerning lower power consumption, weight, thickness and colour performance when compared to a similar LTPS LCD. The biggest disadvantage right now is cost, but with an increasing number of mobile devices opting for AMOLED-based displays, sales of which are expected to hit 90 million units this year, production costs will fall over time.

Samsung currently hold the top spot in the field of AMOLED technology, followed by LG’s display arm, LGD. As a result of Korean giants such as these pushing the technology, production and development in China, Japan and Taiwan have also increased, with Chinese firms such as Visionox, Tianma Micro-electronics and Irico all investing in their own AMOLED production lines which are expected to be fully operational between 2013 and 2014.

The more major companies like Samsung push AMOLED technology, the more cost effective it will be to produce and the further enhancements to the technology will progress. 2013 is expected to be the year where AMOLED TV’s make an appearance too, with price points narrowing against the likes of similarly-sized LCD TVs by 30%. In short, things look great for the future of AMOLED technology and even better for the end user.


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