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Sky and Eurosport to broadcast London 2012 Olympic Games in 3D

Sky has just announced a partnership deal with Eurosport which’ll see the London 2012 Olympic Games charging in to your living room in glorious 3D.

Eurosport will be broadcasting over 100 hours of three dimensional Olympic action on the Sky 3D channel. Along with the opening and closing ceremonies, the climactic 100 meter final will be shown in 3D along with swimming, basketball, gymnastics, and canoeing.

What’s more, Sky will be throwing open the 3D gates for the Olympic games to all of its Sky+ HD subscribers.

Sky and Eurosport to broadcast London 2012 Olympic Games in 3D

Over quarter of a million homes in the UK are currently set up for Sky 3D as well as thousands of pubs. However for the duration of the games, Sky will be opening up its 3D channel to all Sky+ HD subscribers, of which there are over 3.8 million. To enjoy the action, you’ll need to have a 3D TV set compatible with a 3D Ready Sky HD box.

Olympic games in 3D coming to Sky Anytime

A range of highlights shown in 3D will also be available on-demand from Sky Anytime. This compliments Sky’s move to broadcast every second of the BBC’s Olympics coverage in both HD and SD (standard definition) across 48 dedicated channels.

John Cassy, Director of Sky 3D said in a statement: “We know from our own extensive experience that sport in 3D is captivating and we expect the Olympics to be no different. It’s fitting that the London 2012 Games will be the first 3D Olympics and we’re delighted to partner with Eurosport to ensure Sky customers are able to become immersed in the action like never before.”

Jean Thierry Augustin, Eurosport’s Managing Director of Rights Acquisition, Distribution & Development said: “Eurosport has been innovating to provide fans with the best live sports experience for many years. We pride ourselves on giving a truly global view of the Olympic Games, letting supreme sporting performances drive our coverage. This opportunity to present the London 2012 Olympics in 3D to Sky customers will give British fans an unforgettable experience of their “home” Games and the international sporting heroes it will generate.”


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